AI Insights · Timothy · April 2021
Q1 2021 Performance of Delivered Meal Kits Apps on iOS in Europe
An analysis of the first quarter of 2021 reveals the performance trends for the top delivered meal kits and specialty foods apps on the iOS platform in Europe. Sensor Tower's data showcases download and user engagement figures.
In the first quarter of 2021, the delivered meal kits and specialty foods category saw varying degrees of user engagement and downloads across top applications on the iOS platform in Europe. Data from Sensor Tower provides a snapshot of these trends, which we will explore for each application.
HelloFresh: Meal Kit Delivery experienced a steady increase in downloads, starting the quarter with approximately 20K and peaking at around 37K in early March before dropping to about 29K by the end of March. The app's weekly active users showed a similar upward trend, beginning at roughly 322K and climbing to over 430K in the third week of March, then slightly declining to around 410K.
Vivino: Buy the Right Wine, another popular app within this category, began the quarter with a high of 57K downloads, which then normalized to a range between 25K and 33K downloads throughout the quarter. Revenue for Vivino fluctuated, with a notable spike to $361 in late January, and then maintained a consistent level of around $300 weekly. Active users saw a decline from approximately 450K to 308K in early January, followed by a recovery and stabilization around the 300K mark.
Gousto saw its downloads fluctuate, with an initial increase from 5K to over 6K in the first week of January, but experienced a gradual decline to just above 4K by the end of March. The weekly active users for Gousto displayed a slight upward trend, starting at around 22K and increasing to roughly 26K by late March.
Quitoque, le panier à cuisiner had a modest start with 812 downloads at the end of December, which more than doubled to approximately 2K in the first week of January. The app's downloads then saw peaks and troughs, ending the quarter with around 2.5K downloads. Data on active users for Quitoque was not provided.
Lastly, Marley Spoon observed a steady number of downloads starting at 1.2K and reaching a high of nearly 1.9K in mid-January. The trend for downloads then declined, finishing the quarter at 1.1K. Active users for Marley Spoon showed a small increase from 5K to 6K during the quarter but dipped back to around 5.5K by the end of March.
For more detailed insights and data, Sensor Tower's platform offers an in-depth look at the performance and trends of these and other applications within the delivered meal kits and specialty foods category.
